You save time and/or benefit from an improved reply rate. If you’re doing heavily personalized outreach you’re likely spending a significant amount of time doing so. Reach makes that process 10x faster. If you’re doing high volume outreach without personalization, Reach will make it easy to add meaningful personalization to your emails so that you can obtain higher reply rates.

No, Reach generates 1-2 personalized opening email sentences for your cold email. This is known as an ‘icebreaker’. The rest of the content is usually filled by your template in your email sequencing software (Salesloft, Outreach etc.).

Email personalization means that Reach is going through numerous data sources relating to your prospect and based on that information is suggesting a personalized icebreaker to add to your cold email. The icebreakers reference real information found about the prospect in a linguistically meaningful way that shows your prospect that you did research about them and or their company.

The majority of sales teams use templates in their cold email outreach. These templates usually contain variables such as the prospect’s first name, company name etc. In that way the templates are minimally dynamic. Reach generates icebreakers that are complementary to these templates - they are meant to be used together. Reach inserts the truly personalized icebreaker automatically into the email.

Reach replaces manual personalization. You no longer have to open up multiple browser tabs related to each prospect and then manually write something personal and meaningful to say at the top of your email. Reach aggregates all of the relevant information and provides you with icebreaker suggestions. It has everything you need to quickly personalize your emails in one place. Typically you would integrate Reach with your CRM (e.g. Salesforce) and your email sequencing software (e.g. Outreach). You import your lead list from your CRM, personalize within Reach and then export the personalized icebreakers to your email sequencing software in bulk.