Manually personalizing cold emails has become a popular strategy for reaching out to potential customers, but it comes with a significant risk: low open rates.
When it comes to outbound sales, personalization is key. Customizing subject lines and messages to specific recipients can help increase the likelihood that your emails will be opened, read and responded to. However, manually doing so for a large number of cold emails can be time-consuming and may not be as effective as using automated tools.
One of the biggest risks of manual personalization is that despite the significant time and effort required, they may go completely unopened and unread. Attempting to manually customize each message at scale can lead to a ton of wasted time. In fact the industry average open rate is ~25%. That means that ~75% of the effort applied to each email is wasted as soon as you hit send.
Automated tools can help overcome these challenges by quickly and accurately customizing large volumes of emails. These tools use relevant data and AI to create customized subject lines and messages that are more likely to be opened and read without investing much time.
In conclusion, while personalization is important for outbound sales, manually customizing cold emails can be risky due to low open rates. To achieve the best results, consider using automated personalization tools to quickly and accurately personalize large volumes of emails. This leads to similar results as manual personalization without the risk of doing so.